Virtual Reality in International Higher Education Marketing

  Copyright: © Prof. Nacken

The MyScore Project participated in the online publication on Virtual Reality in Higher Education Marketing. The publication guides the readers through VR technologies in higher education marketing and presents various application possibilities. Additionally, the project's avatar-based software is shown in detail and accompanied in the development of new scenarios. Finally, the publication provides valuable insights and tips for implementing a VR project at a university in the form of a checklist.